Norwalk, CT., September 17, 2019 – Health Media Network (HMN), a leading and trusted Digital Point of Care company, announces a partnership with The Skin Cancer Foundation, the leading nonprofit organization focused on public and professional skin cancer education.
The Skin Cancer Foundation’s newest campaign, The Big See, a multiyear public service campaign, will appear on Health Media Network’s Point of Care TV screens nationwide. The Big See campaign seeks to empower people to take a proactive approach to skin cancer detection. One in five Americans develop skin cancer by the age of 70, and more than two people die every hour from the disease. When caught and treated early, skin cancers are usually curable. The Skin Cancer Foundation will also distribute expertly curated skin cancer content and statistics on HMN Digital Point of Care screens to further educate patients on the warning signs of skin cancer.
“We are proud to partner with The Skin Cancer Foundation and help patients make smart decisions about their skin health,” says Christopher J. Culver, CEO of Health Media Network. “Knowledge is the best defense when it comes to detection, and leveraging the Point of Care environment when people are actively engaged in their healthcare and focused on making wellness decisions is a critical step in educating the public.”
“We are always looking for new ways to reach the public with our lifesaving messages and the Point of Care environment is a great avenue to explore,” says Dan Latore, executive director of The Skin Cancer Foundation. “If we inspire just one person to change their approach to sun protection, or make an appointment with a dermatologist, we can all be proud. We appreciate Health Media Network’s support of our mission and are grateful that they are joining our fight against skin cancer.”
About Health Media Network (HMN)
Health Media Network (HMN) is a leading and trusted Digital Point of Care media company. Health Media Network provides targeted health education in Physician Waiting Rooms and Medical Centers to advance consumer health literacy and facilitate effective doctor/patient conversations.
With 12,000+ media touchpoints, reaching 55,000+ health care professionals, and the most robust mobile health activation in the Point of Care market, HMN impacts an estimated 325MM+ patient and caregiver impressions annually. Health Media Network provides physicians and brands with the ability to segment with customized messaging—with the overall goal of improving health population outcomes. For more information, visit www.hmnads.com.
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit SkinCancer.org.
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Health Media Network
Senior Vice President, Marketing
Skin Care Foundation
Public Relations & Marketing Manager