Norwalk, Conn., 5/1/2019 – Health Media Network, a leading and trusted Digital Point of Care company, in conjunction with ZS and The Wellness Network, surveyed patients and caregivers in acute care settings to examine the impact of Point of Care messaging and the patient experience.
“Medical Center merger and acquisition activity has increased significantly in the past decade. The number of physicians employed by Medical Centers has grown dramatically. In addition to driving great economic and social impact, Medical Centers are the pinnacle of the communities they serve,” said Christopher J. Culver, CEO of Health Media Network. “HMN is committed to helping patients make smart decisions for themselves and their loved ones in practices and Medical Centers—we are excited to partner on this release.”
“Point of Care marketing is an important channel for engaging and educating patients,” said Victoria Summers, ZS Associate Principal. “We have actively monitored the growth of the Point of Care industry since 2015 and believe PoC communications could become an even more effective mechanism for reaching patients in the years to come. In this release, we are excited to share the value Point of Care messaging can provide within both office-based and in-patient settings.”
Stephanie Winans, President of Pregnancy and Pediatrics at The Wellness Network, says, “We offer brands a unique opportunity to reach patients and caregivers at a key moment in their lives when they are highly motivated to improve their own health and are actively seeking information. This data reflects what we see consistently—hospital patients and caregivers trust the information provided in-hospital and spend a significant amount of time consuming it. Hospitals are a key part of the patient experience.”
Whether a patient enters the Medical Center for a planned procedure or an unexpected emergency, this visit can trigger a heightened awareness of taking care of one’s health along with a heightened receptivity to health education messaging. Survey findings indicate that engagement with Point of Care messaging is highly trusted and leads to positive patient behavioral outcomes.
- 87% of patients and caregivers noticed waiting room TV content
- 64% trusted the information on in-room TVs
- 53% noticed a static poster or wallboard
- 41% noticed a magazine with health care advertising wrap
As a result of the engagement:
- 55% intend to become more proactive managing their health
- 48% intend to discuss treatment options with physicians
ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. We leverage our deep industry expertise, leading-edge analytics, technology, and strategy to create solutions that work in the real world. With more than 35 years of experience and 6,000-plus ZSers in 23 offices worldwide, we are passionately committed to helping companies and their customers thrive. To learn more, visit www.zs.com or follow us on Twitter and LinkedIn.
About Health Media Network (HMN)
Health Media Network (HMN) is a leading and trusted Digital Point of Care media company. Health Media Network provides targeted health education in Physician Waiting Rooms and Medical Centers to advance consumer health literacy and facilitate effective doctor/patient conversations.
With 12,000+ media touchpoints, reaching 55,000+ health care professionals, and the most robust mobile health activation in the Point of Care market, HMN impacts an estimated 325MM+ patient and caregiver impressions annually. Health Media Network provides physicians and brands with the ability to segment with customized messaging—with the overall goal of improving health population outcomes. For more information, visit www.hmnads.com.
About The Wellness Network (TWN)
The Wellness Network (TWN) is a national leader in actionable patient education and engagement, with a range of comprehensive solutions that improve outcomes for health systems, hospitals, providers, and employers. TWN’s health education and engagement technologies and products deliver original, professionally endorsed, and award-winning educational content when and where it’s needed across the continuum of care.
The Wellness Network has an unprecedented reach in the US, supporting over 3,000 hospitals impacting over 12 million patients and caregivers annually. TWN offers unique access to health care professionals, patients, and caregivers through its trusted hospital Point of Care and digital advertising platforms. With opportunities to target by life stage or health condition, The Wellness Network is unparalleled in hospital Point of Care advertising. For more information, visit www.thewellnessnetwork.net.
Follow us on social media:
Health Media Network
The Wellness Network
Health Media Network
Senior Vice President, Marketing
Marketing & Communication
The Wellness Network
Director of Marketing