65 Million Baby Boomers over the Age of 55 in the U.S. in 2020

They are the most powerful force in the health system today, and as with everything else they touch, they will transform healthcare as they age. As a group, they have an appetite to be in control and empowered. There will be approximately 3 million Boomers hitting retirement age each year for the next twenty years. This will create great challenges, as well as opportunities, for the healthcare system.

  • More than 6 of every 10 Boomers will be managing more than one chronic condition
  • Over 21 million will be considered obese
  • 14 million will be living with diabetes
  • 26 million will be living with arthritis
    Source: When I’m 64How Boomers Will Change Healthcare, American Hospital Association Report

The Surge of Baby Boomers in Doctors’ Offices

Boomers have more education than the previous generation did, and seek to be more involved with healthcare decision-making.

That’s Where Health Media Network steps in.

As one of the leading healthcare media networks in the U.S., we can leverage the power of the Point of Care environment for your business. You will reach patients and providers where help for cold & flu sufferers matters most—at the Doctor’s Office.

Our communication platform of Digital Waiting Room Screens, Wallboards, and Mobile Solutions provides you with the ability to reach your target market with brand messages that will help guide them toward making better decisions as they deal with the impact of aging—which ultimately leads to better health outcomes for both patients and the brands who help them.

Reach this Powerful Market When and Where It Matters Most

Contact us and find out how we can put the power of Point of Care marketing to work for you.


Empowering Patients to Improve Outcomes®