Latinos comprise nearly 16 percent of the U.S. population and will increase to 30 percent by 2050.*
The Hispanic market in the U.S. is a diverse group including many different cultures, races, and nationalities.
As healthcare marketers, the number one priority is to educate.
Native language and personalization are important measures toward empowering and ensuring that they are informed consumers when it comes to their healthcare needs. Having the patient be able to speak directly to their healthcare provider in the language with which they’re most comfortable with drives better health outcomes.
“With 43% of the 75 million Millennials in the U.S. identifying as African American, Hispanic, or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy. The business case for multicultural outreach is clear.” – Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, Nielsen.
*Source: American Academy of Family Physicians
HMN Reaches Hispanic Patients
2000 Spanish Speaking Offices
6.3 Million Impressions per Month
“Simpatía” (a desire to foster harmonious interpersonal relationships)
HMN’s commitment to patient education and health literacy has a positive effect on the health outcomes and lives of Hispanic patients, their families, and the overall quality of healthcare.
Poor health outcomes are a common reality. Education is key. From healthcare coverage to screenings, food, and nutrition, laying the foundation for knowledge and behavior changes is critical to assure better health for the Hispanic population in the U.S.
That’s where Health Media Network steps in.
As one of the leading and trusted healthcare media networks in the U.S., we can leverage the power of the Point of Care environment for your business. You will reach patients and providers where healthcare decisions are being made – at the doctor’s office.
Our communication platform of Digital Waiting Room Screens, Wallboards, and Mobile Solutions provides you with the ability to reach your target market with brand messages that will help guide them toward making better decisions about their health – which ultimately leads to better outcomes for both patients and the brands who help them.
Reach this Powerful Market When and Where It Matters Most.
Empowering Patients to Improve Outcomes®