An estimated 80.7 million adults — or one in three — in the United States have cardiovascular disease. Heart disease is the nation’s leading killer, claiming nearly 2,400 Americans each day.^
Heart disease is the leading cause of death for both men and women+
Heart disease costs the U.S. $200 billion each year and includes both healthcare services and medications+
Approximately 1 in 31 deaths of women is attributable to breast cancer, whereas 1 in 7.5 female deaths is attributable to coronary heart disease*
As American Heart Month comes to a close, it’s important to note that the focus on healthy living to prevent heart disease is an ongoing endeavor. Being aware of the steps you can take to keep your heart healthy is important. Equally important is knowing the risks and signs of heart disease. Cardiovascular disease killed an average of one American every 40 seconds in 2010.** There are multiple resources available for patient education. A commitment to a healthy lifestyle is key.
Source: ^University of California, San Francisco, +CDC, *The Heart Foundation, **US News
Health Media Network Delivers the Cardiology Audience
23,183 Cardiologists in the HMN Cardiology Network
2.5 million impressions per month across multiple Point of Care patient touchpoints
National reach in targeted high volume practices
“As patients sit awaiting their call into the examination rooms, this is a tool that reduces anxiety and enables the waiting time to be that much more tolerable. Unlike some other systems, the medical information is presented in a manner that is not depressing, but rather informative.” – HMN Practice, Lindenhurst, NY
Health Media Network Drives Better Outcomes for Cardiology
Patient engagement is the holy grail of healthcare.
Real change in health behavior and outcomes is driven through patient education to elevate conversations with health care providers.
HMN helps set the definition of health, health goals, compliance, and outcomes from the patient’s perspective.
Patient adherence is a prerequisite to achieving better outcomes, fewer ER visits and hospitalizations and more satisfied patients.
Point of Care Works
- 90% trust the recommendation of their doctor*
- 84% discuss an ad seen with their doctor*
- 70% value information from TV, Wallboards, and Brochures*
- 60% find pharma healthcare information credible and useful*
- 50% recalled seeing specific ads
- 40% cited a message seen to be more believable in the doctor’s office environment
Source: HMN Case Study findings from a branded Nielsen Ad Awareness Research report; Kantar Media; * ZS Report|Kantar Media|MARS Consumer HealthStudy
Empowering Patients to Improve Outcomes®