Norwalk, CT. Health Media Network (HMN), a leading and trusted OOH/Digital Point of Care media company, is pleased to announce that Carlo DiMarco will be joining the company in the new role of EVP, Corporate Development and Pete Thomas will be joining in the role of SVP, PetCareTV Sales. In addition to new hires, Bhandhavi Sangaru will be stepping up to the new role of Director, Data Analytics and Ann Brown will be taking over all marketing duties for HMN brands.
Carlo DiMarco joins Health Media Network (HMN) as EVP, Corporate Development. Carlo has over 20 years of hands-on experience working closely with high level distribution and strategic partners to design and build unique and coveted platforms. Early in his career, Carlo was one of the original members of CTN, The College Television Network, which pioneered the concept of a nationally distributed place based television network, exclusive to college campuses. MTV Networks acquired CTN putting DiMarco in the General Manager role for the brand where he built MTVU into the #1 Placed Based Network for P18-24. In 2018, Carlo transitioned the business over to Altice USA to provide a distribution outlet for Cheddar News—a news network targeted toward young people.
“Carlo’s experience as a cross functional leader with an extensive background in strategic partnerships, digital content distribution strategy, product & tech operations will provide HMN with the resources and leadership necessary to attain our goals for growth and success,” said Christopher Culver, CEO of Health Media Network.
Media industry veteran, Pete Thomas takes the lead at PetCareTV (PCTV) as SVP. Pete will lead the sales and growth efforts for the PetCareTV brand. He brings over 20 years’ experience in place-based media, and has held senior sales leadership roles with industry pioneer, Channel One Network, InStore Broadcasting Network and MTVU.
“Pete will bring senior leadership and vision to our ongoing efforts with the PetCareTV brand. Given the size and growth of the pet care industry, we feel that this business represents tremendous upside and expansion for HMN,” said Christopher Culver, CEO of Health Media Network.
Bhandhavi Sangaru steps up to head Database team for Health Media Network (HMN). Bhandhavi Sangaru will assume the new role of Director, Data Analytics. With 20+ years of industry experience working for companies such as Acxiom, Stamford Hospital and Center Light Health Systems, Bhandhavi brings a wealth of experience and knowledge in data and analytics in the health care industry. She joined HMN in 2015 as a Data Architect & Systems Intelligence Manager. Since joining, she has proven herself to be an invaluable member of the team; developing data management protocol and reporting systems that have helped elevate the HMN brand.
“Bhandhavi brings leadership and knowhow to a crucial and core operational unit here at HMN. Her contributions are numerous and meaningful for the entire company and we are thrilled to see her take this step up in her career,” said Christopher Culver, CEO of Health Media Network.
Ann Brown takes over marketing duties for Health Media Network (HMN) in new EVP, Marketing role. Ann will be transitioning from her role as head of Sales and Marketing for PetCareTV (PCTV) to lead all HMN marketing efforts across the company. Brown joined the company in 2018, helping to build on the unique position that PCTV holds in the exploding pet care space. As the new head of marketing for HMN, she brings experience in branding, content and strategy. “Ann is a proven leader in the brand marketing and media space and her expertise helps to round out our executive team, aligning our growth and awareness goals for the coming year and beyond,” said Christopher Culver, CEO of Health Media Network.
About Health Media Network (HMN), & PetCareTV (PCTV)
Health Media Network (HMN) and PetCareTV (PCTV) provide targeted health and wellness focused programming, custom published resources and a mobile network for Physician & Veterinarian Waiting Rooms. With a combined national footprint in the top 204 DMA’s, HMN & PCTV generate over 325 MM+ annual impressions across all media platforms including the most robust mobile network in the marketplace.
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Executive Vice President, Marketing