Health Media Network is an innovative, place based media platform located in high traffic physician waiting rooms. HMN combines its proprietary digital TV network with a framed poster panel program to deliver maximum reach and impressions across a vast array of healthcare venues. Digital ads are delivered on HMN’s network of 32” flatscreens. With dwell times exceeding 60 minutes* and the ubiquity of HMN media, advertisers and brand managers are gravitating to the HMN platform in growing numbers. (*Arbitron, 2008)

HMN Highlights for Advertisers and Brand Managers:

• Advertising within proximity of consumer / patient / caregiver / physician
• Captive audience
• Superior advertising recall vs. traditional media
• Greater relevance and recency – Consumer health-mindset
• Efficiency pricing compared to traditional media
• An opportunity to block competitors through category exclusivity
• High consumer acceptance – positive response – Action!
• 126 million annual media impressions

Engaging Programming

HMN content aims to entertain viewers while also putting them in a healthcare state of mind. HMN programming includes health videos covering dozens of topics related to health concerns – like weight loss, diabetes, smoking cessation, sleeping well and many more. Shorter segments include fitness trivia, health and wellness trivia, inspirational quotes plus brief news and weather updates. Impact your target consumer when they have their own health and wellness in mind – via HMN digital programming and integrated static waiting room media.

Flexibility

Unlike many other digital networks, HMN has intentionally created a flexible programming system that will accommodate long form commercials as well as standard :30 and :60 spots. Make HMN your preferred network for accessing waiting room audiences!

Laser Targeting Your Audience

Leveraging IP-addressable technology, HMN can target a wide range of medical specialties through its sub-networks. These include Women’s Health, Pediatrics, Primary Care, Cardiology, Dental, Rheumatology and others. HMN brings efficiency to your targeted media buy!

Schedule an Appointment

To learn more about HMN, please contact Ken Smallwood, VP of Sales & Marketing @ (212) 358-4043 or kens@hmnads.com